CUK specialises in helping both Chinese and UK clients to connect and create solid partnerships, overcoming distance, cultural and logistical hurdles that can make business between these two great nations sometimes challenging.
Chinese are arguably the world’s most welcoming people and for a UK company creating a relationship in China, it’s actually relatively easy. What is not so easy however is turning the relationship into mutually beneficial business for both the Chinese and UK partner.
The same applies to Chinese businesses who are seeking partnerships with UK. The two nations want to trade with each other, however, sometimes the business culture can be a hurdle to overcome.