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90% of embryonic business relationships between UK and China fail.

How can we help?

CUK specialises in helping both Chinese and UK clients to connect and create solid partnerships, overcoming distance, cultural and logistical hurdles that can make business between these two great nations sometimes challenging.

Chinese are arguably the world’s most welcoming people and creating a relationship in China is actually relatively easy once introductions are made and distances overcome. What is not so easy however, is doing business with China.

Introductions to the right Contacts

Good relationships are the key to success and our case studies (link to page) provide a snapshot as to how we have helped other clients to build meaningful connections.  But where CUK can really assist is in matching you with compatible business partner. Based on the long standing high-level relationships we already have in place with private sector and Government, we are able to identify and introduce you to the contacts that are most relevant to your requirements.

Bridging the cultural divide

CUK will also help  you to overcome the very different way that business is done in China.  Chinese business people are ambitious with international aspirations and you will find you are dealing with highly accomplished individuals within the Chinese business community. It is imperative that both sides –  UK and Chinese – fully understand how each operates and what the preferred outcomes are likely to be.

Shaping the Deal

The pursuit of money tends to be the driving force in Western businesses . But a word of warning that may surprise some. Clients should not assume that this is the case in China. To genuinely prosper in business with the Chinese, CUK encourages clients to think in terms of Partnership and not in terms of driving Sales. Chinese prefer to enter into partnership agreements in which both partners share the rewards.

Getting to ‘Yes’

In a Supply/Demand relationship with the Chinese, timing is vitally important.  The natural instinct may be to lay your cards on the table early and make your business proposal early on.But our extensive experience in China has taught us time and again that there is a fine balance between creating and developing a relationship with your Chinese partner and identifying precisely the right moment to strike with your business (sales) proposal. This process of getting to closure can take some time and a great deal of skill, and even then there’s no guarantee that the outcome will be as you would hope. This is where CUK can help.

Sealing The Deal

CUK creates partnerships and helps to ensure the business deal successfully gets across the finishing line. In our experience a staggering 90% of relationships instigated with Chinese partners never succeed due to the cultural differences in closing a deal, be that a partnership or a Sales/Demand relationship.

We can make a difference.

CUK will help you to communicate, advise on cultural business practices and differences and will help you to close your deal by brokering the partnership creating successful outcomes for all.

Let China UK Enterprise help you establish your business in the Chinese marketplace.

We can provide you with

  •  Virtual office space at a fraction of the cost from a Chinese lender and free for the  first year of business
  • Help you engage with like minded partners, deal with the necessary paperwork
    Advise on business start-ups
  • Help gain capital for your business
  • Advise on company formation
  • Set you up with a WFOE


In a separate box

Our CUK team is available for an initial consultation on a no-obligation basis. For a preliminary chat please email xxxxxxx or call xxxxxxx and we would be delighted to arrange a mutually convenient time and place to discuss how CUK can really make a tangible difference to your China business strategy.